Privacy Policy

1. Introduction

BelieveInAI LLC ("BelieveIn.AI", "we", "us", or "our") respects your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our AI RPG platform, Game Studio, and related services (collectively, the "Services").

By using the Services, you agree to the collection and use of information in accordance with this policy.

Data Controller: For the purposes of the General Data Protection Regulation (GDPR), the Data Controller is: BelieveInAI LLC 3533 Mentone Ave Los Angeles, CA 90034 Email:

2. Information We Collect

2.1 Information You Provide

• Account Information: Username, email address, and password.
• Game Content: The stories, characters, text inputs, and dialogue you create or co-create with the AI.
• Visual References: Images you upload to the Visual Styles Generator.
  • Note on Visual Styles: We strictly practice ephemeral processing. Reference images are processed in volatile memory to generate a style vector and are permanently deleted immediately after processing. We do not retain the original files.
• Payment Information: Billing address and payment method details (processed securely by our payment provider, Stripe; we do not store raw credit card numbers).

2.2 Automatically Collected Information

• Usage Data: Game turns played, features used, assets generated, and interaction logs.
• Device Data: IP address, browser type, device type, operating system, and unique device identifiers.
• Cookies: Information collected via cookies and local storage (see Section 6).

2.3 Categories of Personal Information (CCPA/CPRA)

In the preceding 12 months, we have collected the following categories of personal information:

• Identifiers: Name, email address, IP address, account name.
• Commercial Information: Records of products/services purchased (subscriptions).
• Internet/Network Activity: Interaction with our website and application.
• Inferences: Game preferences and playstyle derived from your activity.

3. How We Use Your Information

We process your data under specific legal bases (GDPR):

• Provide the Service (Run the AI GM, maintain campaign state): Performance of Contract
• Process Payments (Subscriptions, billing): Performance of Contract
• Improve Our Models (Fine-tuning internal systems): Legitimate Interests
• Security & Moderation (Preventing abuse): Legitimate Interests
• Marketing (Newsletters): Consent

AI Model Training Policy

• Internal Fine-Tuning: We may use anonymized game logs to fine-tune our internal AI models and systems to improve storytelling quality.
• Third-Party Exclusion: We do not permit our third-party inference providers (e.g., OpenAI, Anthropic, OpenRouter) to train their general-purpose foundational models on your data. We use enterprise-grade controls to opt-out of such training where available.

4. AI and User Inputs

Important Warning regarding PII: Our Service involves open-ended conversation with AI characters. Please do not share sensitive personal information about yourself or others (such as real home addresses, phone numbers, government IDs, or details about real-world private individuals) within the game chat or story inputs. While we protect our database, the nature of LLMs (Large Language Models) means that information shared in a context window is processed by third-party inference providers.

5. Sharing Your Information

We do not sell your personal data. We share data only in the following circumstances:

• Service Providers: With third-party vendors who help us operate the service (e.g., AI inference providers, cloud hosting, payment processors). These providers are contractually bound to protect your data.
• Legal Compliance: If required by law, subpoena, or to protect the safety of our users or the public.
• Business Transfers: If BelieveIn.AI is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Do Not Sell or Share My Personal Information (California): We do not sell personal information for monetary value. However, we may use third-party analytics tools (like PostHog) that could be considered "sharing" under California law. You can opt-out of this sharing by adjusting your Cookie Preferences in the settings menu.

6. Cookies and Tracking

We use cookies to keep you logged in and to understand how the Service is used.

• Essential Cookies: Required for the site to function (e.g., authentication).
• Analytics: With your consent, we use tools like PostHog to analyze usage patterns. You can manage your preferences via our consent banner.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it:

• Account Data: Retained for the lifetime of your account.
• Game Logs: Retained to provide persistent campaign history.
• Visual References: Deleted immediately after style generation.
• Billing Records: Retained as required by tax and accounting laws (typically 7 years).

8. International Data Transfers

BelieveIn.AI is located in the United States. If you access the Service from the European Union (EU) or other regions with laws governing data collection and use, please note that your information will be transferred to and processed in the U.S. By using the Service, you consent to this transfer. We rely on Standard Contractual Clauses (SCCs) or adequacy decisions where applicable for such transfers.

9. Children's Privacy

The Service is strictly for users 13 years of age or older. We do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal information, we will delete it immediately and may terminate the account.

10. Your Rights (GDPR & CCPA)

Depending on your location, you may have specific rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we fix inaccurate data.
• Deletion: Request that we delete your personal data ("Right to be Forgotten").
• Portability: Receive your data in a structured, commonly used format.
• Non-Discrimination: You will not be discriminated against for exercising your privacy rights.
• Right to Complaint: EU users have the right to lodge a complaint with their local Data Protection Authority (DPA).

To exercise these rights, please contact us at privacy@believein.ai.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated date.

12. Contact Us

If you have questions about this policy, please contact us at: BelieveInAI LLC 3533 Mentone Ave Los Angeles, CA 90034 Email: